Hi! I'm
Florencia Navarra
Graphic Designer and Audiovisual Communicator
Graphic Designer and Audiovisual Communicator specialized in Branding, Visual Identity, Digital Content and UX/UI Design. In every project I look to understand
what the brand needs to say and who it's talking to, and I solve it with a strategy behind it.
I work through a process that combines research, analysis and strategic definition, turning concepts into consistent visual systems. I have experience both in-house and freelance, working in teams and directly with clients.
Work Experience
Graphic Designer · Fidely
2025 - Present
Customer loyalty platform for businesses
- Rebranding and a new brand character that makes it feel closer.
- Targeted campaigns and graphic pieces for social media.
- Landing page design with Figma, Claude, WordPress and GoHighLevel.
- Digital and printed sales presentations.
- Print pieces, including banners and flyers.
Graphic Designer · Freelance
2024 - Present
- Rebranding and landing page for Centracall, built in WordPress.
- Social media content and print pieces, including a banner and a sales presentation, for the gated community Chacras.
- Landing page design with Figma, Claude, WordPress and GoHighLevel.
- Landing page for Zentra Group, built in GoHighLevel.
- Institutional presentation for Fundación Deportistas Solidarios.
Education
Bachelor's Degree in Graphic Design and Audiovisual Communication
2022 - 2025
Universidad CAECE, Mar del Plata
Community Manager Course
In progress
Skills
- Branding and Visual Identity
- Print Design
- Social Media Content
- Editorial Design
- UX/UI Design
- Audiovisual Content
- Digital Design
- Packaging
Tools