Jóvenes Solidarios

- NGO

My final thesis for my degree, where I worked with Jóvenes Solidarios, a real organization based in Mar del Plata.

The goal was to listen to its essence and reorganize its institutional communication, bringing its different areas and the TFC club together in one consistent graphic system, designed for young people and adults who want to take an active part in social causes.

The whole project revolved around one idea, ties that change meanings, because that's what the NGO is about: bonds that transform.

The result is an organization that is now seen for what it is: transparent and friendly.