Centracall

- Call center

Centracall combines technology and human service in its omnichannel solutions, and my job was to make its visual identity say the same.

I redesigned the logo, the visual system and the website with two audiences in mind: B2B and B2C companies looking to improve their customer service, sales, collections and support, and young talent who want to grow in a dynamic, tech-driven environment.

The idea behind every decision was connecting people, technology and results, and that led to a modern, approachable image that reflects teamwork and its results.